Budweiser Portal MultiZero
Africa DDB
Bud Zero invites you to enjoy fun moments, even without consuming alcohol. “Does it have to be all or nothing?” questions the new campaign, offering an alternative: “It’s Zero or nothing!”
The concept of the campaign revolves around the creation of a liquid portal. Inspired by references from pop culture that evoke the idea of accessing other dimensions, the portal symbolizes the possibilities that Bud Zero offers when you say “yes” to an invitation to go out.
In partnership with the Africa agency, Lightfarm was invited to develop four 3D images and a video for the campaign, which is already on air. Our challenge was to simulate a portal made of beer inspired by the visual effects of the portals from the famous Marvel superhero Doctor Strange.
We invite you to check out the incredible result of this work and get a glimpse of the process leading up to the final delivery. Join us and say “yes” to special moments with Bud Zero! 🍻
CGI Previews
"It was a challenging project with an interesting premise: creating a beer portal using 3D simulation inspired by the effects of Doctor Strange. With a tight schedule, we simultaneously worked on animations and still images in an unconventional way to achieve the client's objectives, walking together throughout the entire process," explained Ramon Lima, Project Director.
CGI Modeling
The beer bottle, can and glass were all developed in CGI and integrated into the portal, reinforcing the central idea proposed for the Bud Zero campaign.
Concept Art
The concept art stage is essential for us to explore and define which elements will compose the pieces and how they will be. At this stage, our illustrators make the representation of the idea brought by the client in the most reliable way as to how it will look in the final result.
Credits
Direction:
Ramon Lima
Coordination:
Heloísa Novaes
Production:
Mariana Gomes, Naire Cardoso
Commercial:
Naiara Lopez
Concept:
Rubens Gomes
Modeling:
David Carvalho, Jhassy Bispo
Simulation:
Caio Laundos, Iury Lira
Look Dev e Render:
Lucas Bezerra
Still Post Production:
Ramon Saroldi, Diogo Vieira
Video Post Production:
Brandon Ventiura, Marcéu Lobo, Diogo Vieira