Diogo Vieira - Coca-Cola Creations: Rosalía

Coca-Cola Creations: Rosalía
Coca-Cola

From the beginning it was a pleasure to work with AKQA and Coca-Cola in carrying out a Creations campaign, now for the singer Rosalia.

Creations is a line of Coca-Cola flavors and experiences where internationally renowned artists are invited to sign the releases. This particular project was a creative partnership between the AKQA agency and Lightfarm.

One of the biggest challenges of this project has always been to bring Rosalia’s graphics to the campaign. In her video clips, she makes some drawings on top of photos, animations and evolves with her own trait, a signature that is very characteristic.

The project is all about bringing his doodles to all the pieces, integrating and interacting with 3D. Another important challenge was to develop a Coca-Cola liquid that is completely realistic. We did several simulation tests in Houdini to get exactly the exact characteristics of lookdev and dynamics behavior.

For this project of worldwide launch proportions, we made many variations of parts, formats, languages and product types. There were approximately 300 approved versions that are circulating in Coca-Cola accounts around the world.