AKQA / Sprite
Coca-cola Rosalía
From the start, it was great to collaborate with AKQA and Coca-Cola on the Creations campaign featuring the singer Rosalía. Creations is a Coca-Cola line that combines unique flavors and experiences, where globally recognized artists are invited to bring their personal touch to the releases. This project was a creative partnership between the AKQA agency and Lightfarm.
One of the main challenges was capturing Rosalía's unique graphic style. Her music videos often feature her own doodles over photos and animations, a distinctive signature of her work.
The goal was to integrate these doodles seamlessly into every campaign piece, blending them with 3D elements. Another challenge was creating a hyper-realistic Coca-Cola liquid. We ran multiple simulation tests in Houdini to nail the look and behavior of the liquid in motion.
For this global launch, we produced countless variations of assets, including different formats, languages, and product types. In total, around 300 approved versions are now live across Coca-Cola accounts worldwide.
Credits:
Direction: Uno de Oliveira
Production: Mariana Gomes / Naire Cardoso
Coordination: Heloísa Novaes / William S. Tadeu
Commercial: Yuri Cabral / Barbara Galvão
Illustration / Concepts: Diogo G. Oliveira / Ricardo Kádu Costa / Mayara Sampaio
2D VFX Lead: Marco Túlio Rodrigues / Jonatha Santos
2D VFX Animation: Marco Túlio Rodrigues / Hayane Santos / Erin Silva / Kristal Teodoro / Jonatha Santos
3D Animation: William Santos / Wil Robson / Felipe Assis / Guilherme Garcia
3D Lead: Marcelo Cabral / Arthur Baden
Simulation: Caio Laundos / Rafael Moco
3D Modeling: Claudinê Nascimento
AR Director: Vivi Adade
AR Lead: Beatriz Yuassa
AR Development: Beatriz Yuassa / Karol Viebrantz
Character Rigging: Mexwendell G. M.
Post-Production: Filipe Heinen / Diogo Vieira / Juca Caetano / Tiago Castro
Production: Mariana Gomes / Naire Cardoso
Coordination: Heloísa Novaes / William S. Tadeu
Commercial: Yuri Cabral / Barbara Galvão
Illustration / Concepts: Diogo G. Oliveira / Ricardo Kádu Costa / Mayara Sampaio
2D VFX Lead: Marco Túlio Rodrigues / Jonatha Santos
2D VFX Animation: Marco Túlio Rodrigues / Hayane Santos / Erin Silva / Kristal Teodoro / Jonatha Santos
3D Animation: William Santos / Wil Robson / Felipe Assis / Guilherme Garcia
3D Lead: Marcelo Cabral / Arthur Baden
Simulation: Caio Laundos / Rafael Moco
3D Modeling: Claudinê Nascimento
AR Director: Vivi Adade
AR Lead: Beatriz Yuassa
AR Development: Beatriz Yuassa / Karol Viebrantz
Character Rigging: Mexwendell G. M.
Post-Production: Filipe Heinen / Diogo Vieira / Juca Caetano / Tiago Castro