Omlonti
Link9
“Alter their disease, not their appearance. For patients with ocular hypertension/glaucoma, Omlonti delivers!” This is the central idea of the “Life in Focus” project, a campaign we developed in collaboration with Link9. The project revolves around a new medication called Omlonti, designed for patients with glaucoma, and its goal is to prevent these patients from missing out on experiencing their lives to the fullest.
By focusing on altering the disease rather than the appearance, “Life in Focus” aims to improve the lives of individuals with ocular hypertension/glaucoma by providing them with the opportunity to maintain their vision and actively participate in the world around them.
The concept behind the project involved projecting images of people living their best lives onto their own eyes. The client selected three different eyes based on the specified characteristics (Caucasian, Hispanic, and African-American) and chose the activities to represent each eye (two women having coffee, a couple dancing, and a couple practicing yoga). We executed this project in both static and video formats.
Storyboard
The storyboard is a stage dedicated to showing the sequence of the main scenes of a video, which are drawn frame by frame. Through it, the elements of the scene are displayed and how the frames will be through small illustrations in sequence.
Animatic x Final Video
The animatic is the video version of our storyboard. This stage is important for us to refine issues such as the timing of each scene, narrative rhythm and cohesion of the story as a whole.
Concept Art
The concept art stage is essential for us to explore and define which elements will compose the pieces and how they will be. At this stage, our illustrators make the representation of the idea brought by the client in the most reliable way as to how it will look in the final result.
Credits
Studio:
Lightfarm Studios
Director:
Thiago Paladino
DOP:
Stefani Pimenta
Production:
Naire Cardoso, Mariana Gomes
Production Supervision:
Marvia Macedo
Coordination:
Heloísa Novaes
ADM:
Danielle Ohana
Account Manager:
Calver Brito
Legal:
Liliana Oliveira
Legal Assistant:
Alexandre Assis, Mel Palhares
1sr Assistant Director:
Pedro Lucas
Photo Producers:
Carol Padilha, Karin Heidel
Plateau:
Tufe
Assistant Plateau :
Sander Santiago
Location Producer:
Daniel Fontoura
Art Director:
Diego Zimermann
Objects Producer:
Gabi Alves
Art Assistant:
Alex Lemos
Stage Hand:
Uenil Roberto
Assistant Stage Hand:
Davis
Costume Designer:
Tracy Rato
Chamberlain:
João Felipe
Make up Artist:
Carol Pires
Make up Assistant:
Clarissa
Camera:
Edvaldu Neto
Camera Assistant:
Vitor Silvano, Renan Costa
Gaffer:
Lucas Vacare
Electrician:
Vlad Freire, Diego Lima, Felippe Costa
Electrician Assistant:
Jonatas Calazans, Luciano Soda, Lucas Gurgit,
Bruno Anselmo, Uoli, Reinaldo, Cristiano
Bruno Anselmo, Uoli, Reinaldo, Cristiano
Photography Assistant:
Anderson Santos, Thaiane Lima
Machines:
Diego de Oliveira
Cast:
Moises Karran, Érika Monteiro, Marco Antonio, Therla Duarte,
Elane Quaglio, Lourisinha Ferreira, Tufe, Monica Lima Guimarães
Elane Quaglio, Lourisinha Ferreira, Tufe, Monica Lima Guimarães
Concept Art:
Diego Barcellos Galiaço
Storyboard:
Anelize Viera Caribelli
Colorist:
Braion Marçal de Lima
Video Post Production:
Thiago Paladino, Michel Takahashi
Still Post Production:
Diogo Vieira, Danillo Facchini
Editing:
Daniel Silva
Softwares used
Adobe Photoshop, After Effects, Nuke