When Worlds Collide
Fold7 | Audible
Fold7 | Audible
There's more to imagine when you listen.
Audible called on us to help launch its first-ever global brand marketing campaign. The briefing was beautifully simple: explore how listening to Audible immerses us in extraordinary worlds and changes our mood, perceptions, and views—all while engaging in routine daily activities.
Our primary goal was to merge the immersive fantasy of books with everyday life, using the best techniques available to create impactful images! We made five complex and distinctive key visuals, combining various distinct and complementary techniques, including 3D modeling and animation, concept art, photography, video, cinemagraph, and rotoscoping. We employed software such as Adobe Photoshop, Capture One, 3DSMAX, Blender, Houdini, and After Effects.
"The process was challenging and exciting from the start. It combines five distinct and complex ideas, combining reality with 3D, film and photography, video, and animation. Directing a project is almost like painting a picture—if you don't have a deadline, you'll keep adding brushstrokes forever. It's definitely a project to be proud of," said our Creative Director, Ramon Saroldi.
Credits:
Commercial Analyst: Yuri Cabral
Creative Director: Milton Menezes & Ramon Saroldi
Coordination: Gus Rodrigues & William S. Tadeu
Project Production Coordinator: Mariana Gomes
Project Producer: Stefanie Dias, Héllyda Cavalcanti
Sup. Vídeo Post: Brandon Ventura
Sup. Still Post: Ramon Saroldi
Comp Vídeo: Wesley Júnior, Lais Becker, Thiago Paladino, Rodrigo Ridolpho, Leandro Oliveira, Alice Domingos, Lucas Soares, Rodrigo Jinks, Diogo Vieira, Wend Taylor, Juca Caetano
Post Still: Danillo Facchini, Wend Taylor, Caio Vinicius, Lucas Farizatto, Diogo Vieira, Rafael Casagrande
Animation: Felipe Assis, Andre Ventura
Rigg: Thiago Valentim
3D Modeling: Gustavo Monteiro, JP Lacerda, Guilherme Garcia, Jonas Bernardi
Lookdev: Ítalo Campanelli, Jonas Bernardi
Video Color Grading: Daniel Silva
Simulation: Sacha Carletti
Roto: Igor Rolim. Raja Singh
Production Director: Mariana Gomes
Production Coordinator: Lorrana Moreira
Production Assistant: Caroline Vallaperde
Customer Service: Yuri Cabral
Cinematographer: Raphael Boueri
Photographer: Thaiane Lima
Focusist: Isa Fernandes
Photography Assistant 1: Diego Lima
Photography Assistant 2: Diego Oliveira
Electrical Assistant: Renato Silva
Logger: Markson de Castro
Making of: Vinícius Boury
Art Director: Carine Caz
Co Art Director: Karen Maia
Art Coordinator: Carol Cruz
Casting producer: Maria Carolina
Animal producer: Flavia Scheleder
Costume production: Victor Guedes
Costume Assistant: Julia Lasmar
Make and Hair: Fabio Morgado
Special Effects: Farjala
Scenic Technician: Machado Tabuas
Stage Manager 1: Renan Aguiar
Stage Manager 2: Adriano
TI: Flávio Feliciano
Creative Director: Milton Menezes & Ramon Saroldi
Coordination: Gus Rodrigues & William S. Tadeu
Project Production Coordinator: Mariana Gomes
Project Producer: Stefanie Dias, Héllyda Cavalcanti
Sup. Vídeo Post: Brandon Ventura
Sup. Still Post: Ramon Saroldi
Comp Vídeo: Wesley Júnior, Lais Becker, Thiago Paladino, Rodrigo Ridolpho, Leandro Oliveira, Alice Domingos, Lucas Soares, Rodrigo Jinks, Diogo Vieira, Wend Taylor, Juca Caetano
Post Still: Danillo Facchini, Wend Taylor, Caio Vinicius, Lucas Farizatto, Diogo Vieira, Rafael Casagrande
Animation: Felipe Assis, Andre Ventura
Rigg: Thiago Valentim
3D Modeling: Gustavo Monteiro, JP Lacerda, Guilherme Garcia, Jonas Bernardi
Lookdev: Ítalo Campanelli, Jonas Bernardi
Video Color Grading: Daniel Silva
Simulation: Sacha Carletti
Roto: Igor Rolim. Raja Singh
Production Director: Mariana Gomes
Production Coordinator: Lorrana Moreira
Production Assistant: Caroline Vallaperde
Customer Service: Yuri Cabral
Cinematographer: Raphael Boueri
Photographer: Thaiane Lima
Focusist: Isa Fernandes
Photography Assistant 1: Diego Lima
Photography Assistant 2: Diego Oliveira
Electrical Assistant: Renato Silva
Logger: Markson de Castro
Making of: Vinícius Boury
Art Director: Carine Caz
Co Art Director: Karen Maia
Art Coordinator: Carol Cruz
Casting producer: Maria Carolina
Animal producer: Flavia Scheleder
Costume production: Victor Guedes
Costume Assistant: Julia Lasmar
Make and Hair: Fabio Morgado
Special Effects: Farjala
Scenic Technician: Machado Tabuas
Stage Manager 1: Renan Aguiar
Stage Manager 2: Adriano
TI: Flávio Feliciano